Communication

DIVISION GOAL 2: Communicate frequently and clearly at all levels which includes strategies to assist with family engagement, community relations, and consistent messaging 

Mission: In Culpeper County Public Schools, every student will be inspired, empowered, and educated for success.

Vision: CCPS will provide a pathway for all students to be successful in college, careers and citizenship.

 Beliefs: We believe our mission can best be achieved by:

  • Partnering with families and the community;

  • Addressing the intellectual, emotional, social and physical needs of the learner;

  • Valuing a strong work ethic; and

  • Embracing diversity.

Laura Hoover headshot

Director of Communication

Laura Hoover

(540) 825-3677 ext. 3113

lhoover@ccpsweb.org

Methods of Communication

Division Level Communication

Publication/Communication

Audience

CCPS Website

Everyone

Mass Notifications (Alerts):

Email, Phone, Text,

Staff, Families,

 

CCPS Mobile App: Push Notification

All subscribers

  • Staff

  • Families

  • Community

Social Media

All followers

What’s Up: Activities & Events for Kids

  • Outlined in policy

  • Linked on main page of CCPS website

  • Emailed the last Friday of the month for activities during the upcoming month

Families

Social Media

All followers

Stopfinder Mobile App

  • Parents

  • Caregivers

Culpeper Quarterly

Community

Culpeper County Public Schools Communication Best Practices Icons for communication channels at the top: Voice Call, SMS Text, Email, Notifications, Live Feed, Social Media, Website, What’s Up, CCPS News Emergency messages should always be sent via phone, text, and email. Channel Recommended Content Frequency Voice Call General Announcements, Attendance Notifications Weekend Weekly Call, As Needed SMS Text School Event Cancellations/Changes, General Alerts, Attendance Notifications As Needed (Users can opt out) Email Attendance Notifications, General Announcements, Newsletters As Needed Notifications Weather Cancellations, School-Wide Events, Student Reminders (Picture Days, Open House, etc.) As Needed, Day Before Event (Use other avenues in advance) Social Media / Live Feed Classroom Activities, Celebrations, Community Support, Events/Reminders Approximately 3x a week Website Events (dated content) in Calendar, Notices/Information in News, Weather Closing Alerts As Needed What’s Up Community Events, Outside Organizations Emailed Monthly, Posted on Website CCPS News School News Features, Press Releases, Upcoming Events Emailed to Staff on Fridays, Posted on Website Color scheme: gold and teal, with icons and text structured in a table format for clarity.

Weather Alerts: School Closings & Delays